Novaland continues to implement the Phase 2 Strategy - focusing on the key business: “Real Estate Investment and Development”. From fully synchronized urban areas, international tourism, hospitality and recreation real estate complexes, Novaland and the NovaGroup members, including Nova Service Group and Nova Consumer Group, gradually complete the utility service ecosystem, aiming to create livable urban areas and excellent tourism destinations, contributing to marking Vietnam on the world tourism map.
Satisfaction guarantee of customers has become the orientation and top priority, the Group has constantly strived to improve the quality of products and services, in addition to practical experience to get the trust of customers, affirming the brand reputation of real estate products with strong and sustainable added value.
PRODUCT POSITIONING IN MEDIUM- AND HIGH-END MARKET SEGMENTS
From the date of establishment up till now, the Novaland Group continuously puts effort into building Novaland’s brand name as a trademark of the commitment to quality products and services.
Positioning products in medium and high end segments, we always catch up with trends in social development, anticipate the customer’s needs to design and deliver highly successful projects carrying the Novaland name to the market. Diversified real estate such as apartments, office-tels, commercial lots, urban areas, and resorts, have received the customer’s approval due to the exceptional characteristics and specific capabilities.
MARKETING & COMMUNICATIONS
Novaland Group always aims to build and implement marketing and communication strategies that are appropriate for the services. The Group has set up and applied the Novaland Brand Guideline to ensure compliance when using the brand name to marketing activities, and continuously works toward the brand’s enhancement and protection. The advertising and communication plans have always focused on planning, investment, and professional implementation, ensuring customers and shareholders are provided with accurate, timely and comprehensive information.
CUSTOMER SERVICES WITH THE “CUSTOMERS FIRST” MINDSET
“Customer First" is built based on the awareness of each Novaland employee. We are always dedicated to take care of customers by providing suitable and high quality products at reasonable prices that are in line with our commitments. All aim at bringing the highest satisfaction to customers, and attaining the community’s trust so that Novaland can develop and become a world-class, prestigious Real Estate Group that practically contributes to the development of Vietnam’s community and society.
POST-SALE SERVICE
In the spirit of our service dedication “Customers First”, Novaland constantly applies multiple customer care programs for customers, residents, shareholders, and partners, offering an abundance of diversified benefits. The Group has always worked together with its service partners to provide more add-on services to customers. The advantage of the office networking bases in Ho Chi Minh City, Da Nang and the 11 sales offices in Ho Chi Minh City provide customers easy access to the Group's services and facilitate Novaland staff in giving efficient services to customers.
Novaland pays special attention to Building operations management. This is a difficult and complicated task that requires all employees to be patient and always to meet customer demand.
Novaland Group is dedicated to delivering high quality services to customers more quickly and favorably so that Novaland’s service products can be truly meaningful and help to “ brighten lives”.
NOVALOYALTY – CUSTOMER CARE PROGRAM
To express our gratitude to our customer’s loyalty and trust in Novaland Group, the same time increasing the customers’ satisfaction and experience, NovaLoyalty has been constantly improving and innovating to bring customers many benefits from the brand system of NovaGroup's ecosystem such as: food services, luxury resorts and offers from partners in other fields such as: health, beauty, shopping…