1. At Novaland, all members aim for one purpose, to become the leading real estate developer in Vietnam:
- Residential real estate
- Hospitality real estate
- Industrial real estate

2. Novaland’s employees understand that: to create outstanding products is a big challenge which require us to improve ourselves continuously every day. The brand of Novaland will reach a new height when the Corporate completes its mission “Creating Community – Building Destination – Making us Happiness” 

3. All employees’ activities are based on the core values of “Efficiency – Integrity – Professionalism” and the application of the Code of Conduct in all aspects of work to offer customers the very best products and services.

4. Building a passion for customer service with the mindset "Customer First". Each of the Novaland Group members is responsible for bringing to customers the very best products and services.

5. All employees have the courage to take on responsibilities, to ensure they work effectively, to sacrifice their personal interests, to commit for the common good because all of them know that the success of the Group will bring happiness and prosperity to the Community and help employees to enhance their own values through their affirmed jobs, income and job advancement